In the Mind’s Eye: Enhancing Human Performance
et al. (1990). 3 Through ads placed in local newspapers, these researchers recruited volunteers who were especially interested in the potential value of subliminal self-help tapes
Steven Kraus article Self-help Snake Oil
Subliminal self-help tapes: Just when you thought affirmations couldn’t get easier. Self-help snake oil is typically sold with the promise of easy, effortless change.
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